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Title: 5 Website Design Tips to Make Your Site More Attractive
Author: Ladan Lashkari
Article:
The question that I most frequently hear from people is "How
can I attract thousands of visitors to my site each month?"
Well, driving high traffic to your site is important, but what's
even more important, is designing a website that makes them stay.
After all, what's the use of spending all your time and money on
creating a unique product that many people want, building a
100-page site, winning top rankings on search engines, and
spending $5,000 in advertising if visitors don't stay once they
arrive?
In this article, you're going to learn 5 important website
design tips to make your site more attractive. So not only your
website will attract many visitors, but it will also motivate
them to stay for a while, which is your only chance to let them
know about your offers and turn them into newsletter subscribers
or even paying customers.
#1. Your Site Should Be Fast Loading
One of the biggest problems you see on the Internet is that some
websites are slow loading. There are many sites out there that
take more than 20 seconds to load -- a lifetime on the Internet.
People just don't have time and patience to wait that long.
The best way to make your site fast-loading is to use more text
and fewer graphic. Wild graphics and animations are "traffic
killers" so don't use them unless you really need to. If it
takes more than 10 seconds for your web pages to load, chances
are you're losing as much as half of your site's traffic!
Don't assume all visitors have fast connections. Many people
still use slow connections like 36.6 kbps or 28.8 kbps, so
design your website the way everyone can view it quickly -- not
just the few who have high-speed connections.
To make sure your website loads fast, view your site with slow
connections. If it doesn't load in 10 seconds, reduce the number
and the size of graphics. WebGraphics Optimizer is a great
software that helps you reduce graphic size while the quality
doesn't really change and it looks almost the same.
#2. Make Your Website Easy to Navigate
People should easily and quickly find what they're looking for.
Don't make your visitors click on 10 links, scroll down each
page, and click on the "back" button several times to finally
find the page they're looking for.
Statistics show that we lose up to 50% of visitors each time we
make them click on a link. That's why all the pages of your site
shouldn't be more than five clicks away from your home page.
Make your visitors enjoy surfing your site. It should be easy
for them to find the information that they want.
Also remember not everyone enters your website from the home
page, especially if they find your site through search engines.
So make sure each page should have a title so they always know
where they are at, and a link to the most important pages of
your website (e.g. home page, order page, contact page and so
on).
Another way to make your site easy-to-navigate is using clear
link texts. Visitors must know where each link will take them at
a glance. For example, if you want to create a link to your
order page, "Sale" is not a good name because it's unclear and
confusing. Use "Order" instead because it's common.
The key is making it easy for them to find what they want, so
make your site easy to navigate.
#3. Use Suitable Colors
Your copy is the most important part of your website, so it's
essential that you make it easy to read, and nothing is easier
to read than black text on white background.
The easier it is to read your copy, the more effective it will
be. If you use inappropriate colors that make your copy
difficult to read, few people will bother reading it, and if no
one reads your copy how are you going to make sales?
#4. Don't Overuse Pop-ups
What's a pop-up? It's a window -- usually a small window -- that
is opened when you click on a link and open or close a window.
Unfortunately many webmasters go overboard with pop-ups which
only results in annoying visitors.
They think if a pop-up appears and asks to order each time a
visitor closes a window, he's more likely to make a purchase...
but they're completely wrong. Not only will they not make any
sales, but they'll also lose a potential customer forever.
Don't get me wrong! Using pop-ups can be an effective way to get
a higher response to your offer. What I'm saying is that you
shouldn't overuse and abuse them. They're good marketing tools
if you use them wisely.
Pop-ups are best used to offer something of high value to your
site visitors... something that you know they're very interested
in. Make an offer that they can't resist!
#5. Remember Your Purpose
Why are you creating your website? Do you want to sell your
products and services? What do you expect from your site? Decide
on your purpose before you start designing your site. This is
extremely important.
Each part of your website should lead to your purpose. All the
links, graphics, titles, and the colors you choose should lead
to what you want from your site.
Sometimes people are so wrapped up in being a website owner that
they forget their site is to sell. Instead of designing a
sale-oriented website, all they're trying to do is designing a
"thing of beauty". But there's a problem here: beauty won't sell.
It doesn't matter if your visitors are impressed by professional
Flash animations and graphics on your site. You should ask
yourself: Does your website sell or just impress people? Do
people say,"Wow! How beautiful!" and then close the window and
go to another site, whithout even noticing your salesletter at
the bottom of the page?
Keep your purpose in mind all the time. If you expect your
website to sell, then design it the way it makes visitors
interested in your offer and motivates them to buy.
About the author:
Ladan Lashkari is a respected Internet marketing expert, and the
owner of <a
href="http://www.FreeNewsletterIdeas.com/">http://www.FreeNewslet
terIdeas.com/</a> where you'll find <a
href="http://www.FreeNewsletterIdeas.com/free-newsletter-template
s.htm"">free newsletter templates</a>, creative newsletter
ideas, honest reviews, and helpful resources to start your own
highly profitable email marketing campaign.
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