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Title: Website Optimisation
Author: Dean Cruddace
Article:
<b>Website Optimisation</b>
<b>Website Optimisation</b> is a technique of balancing the
overall theme and content of your web site,</p>
Why would you design the "Home page" of your website for
"toothpaste products" only to optimise the rest of the web site
with expert tutorials in "playing poker"?</p>
Every websites success is determined by several factors, having
a balanced related theme throughout your website will determine
where in the SERP`s (Search Engine Ranking Pages) your website
wiil appear, this is still only a partial chapter to the
story.</p>
<b>Balancing Website Content</b>
As with <a
href="http://www.website-by-design.co.uk/optimisation/web-page-op
timisation.shtml" title="Web Page Optimisation">Web Page
Optimisation</a>, apply the same techniques outlined within
Search Engine Optimisation guidelines when considering Website
Optimisation for your "keyword(s) theme".</p>
<b>So how do you optimise a Website?</b>
Applying a little lateral thinking to your content writing and
design. Take the "toothpaste product" metaphor for example, you
have just compiled a well optimised page for "toothpaste A" and
"toothpaste B", for arguments sake lets use this "well Optimised
page" as our Main or Index page, but wait your brain is
overflowing with more to write about the toothpaste industry and
the products you have to offer, so logically you will compile
seperate pages for "toothpaste A" and "toothpaste B". Now you
can see the relationship between your "index/main page" , the
"tooothpaste A" page and the "toothpaste B" page, if you
optimised these pages to the correct density (not stuffing them
with keywords) you will obviously have a naturally related theme
throughout you 3 page website.</p>
Don`t stop there! there is an adage that is becoming the slogan
of designers and seo`s, I will reverberate that comment by
saying "Content is King", meaning if you <b>can</b> add more
related content, then you <b>should</b> add it.</p>
<b>Done that, Now What?</b>
You would be right if you were thinking, "it must involve more
than that"?</p>
<b>Search Engine Optimisation</b>
This is where SEO (search Engine Optimisation) comes into the
equation. The Big 3 as they are commonly referred to ie. Google,
Yahoo and MSN each have differing page ranking factors (not to
be confused with Googles PageRank) when deciding the best
results to display.</p>
Google nowadays is placing more and more emphasis on related
links coming to your website which aids there PageRank
algorithm, MSN seems, at the moment anyway, to present websites
with keyword rich pages and Yahoo seems to display a mixture of
both when it can take time away from developing the latest user
interactive gadget.</p>
<a href="http://www.website-by-design.co.uk/optimisation/"
title="Website optimisation">Read More about Website
Optimisation</a>
About the author:
Dean Cruddace is the founder and Lead Web Designer for <a
href="http://www.website-by-design.co.uk" title="Custom Website
Design Sunderland Newcastle and Middlesbrough">Website By
Design</a>
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